Groundwork Playbooks

Use AI for the busywork. Be yourself at the door.

Playbooks and coaching for landscapers and home-service reps. AI handles the mockups, follow-ups and proposals. You sell the way you talk. No scripts.

See the playbooksOr get all 8 for $297

Built by an AI engineer and a landscaping sales rep.

The playbooks

Buy the one you need right now. Each one starts with a quick win you can use this week.

  • The Sales Sauce

    Stop sending quotes. Start closing jobs.

    Learn the sales process I used to sell $1.2 million in landscaping projects in seven months. Trace (@sellwithtrace)

    Most contractors know how to do the work. Not everyone knows how to sell it. The Sales Sauce breaks down how I approach homeowners, identify their needs, present options, use AI renderings, build estimates and close projects. No generic motivational speeches. Just real-world sales strategies from someone who's out in the field selling jobs.

    Those are Trace's own results, not a promise of what you'll make.

    Learn how to

    • Build trust in the first few minutes of an appointment
    • Identify what customers actually need
    • Turn ordinary estimates into better presentations
    • Use AI renderings to communicate your vision
    • Present multiple options and price jobs confidently
    • Handle objections without getting defensive
    • Ask for the sale without being pushy
    • Follow up, recover opportunities and build a better customer experience

    Price: $100

    Get the Sales Sauce

  • AI Mockup Playbook

    Turn a photo of a customer's yard into a design mockup before you leave the driveway. They see the finished job instead of picturing it.

    What's inside

    • 50 prompts sorted by job type
    • How to take a photo the AI can work with
    • Fixing mockups that come out wrong
    • Showing the mockup in the driveway
    • Step-by-step setup for your own mockup AI assistant (needs a paid ChatGPT plan)

    Price: $47

    Buy for $47

  • Unscripted Door-to-Door

    How to knock without sounding like a script. Principles you make your own, built from how Trace actually knocks.

    What's inside

    • The first 10 seconds, as principles instead of lines
    • Reading people on the porch
    • Handling no without it getting weird
    • Five example knocks, broken down step by step
    • AI role-play so you can practice first
    • A 30-day knock tracker

    Price: $67

    Buy for $67

  • The Follow-Up Machine

    A lot of jobs get won in the follow-up. A simple 30-day calendar and texts that sound like you typed them on your phone.

    What's inside

    • Day 0 to 30 follow-up calendar
    • 40 texts that sound like a person
    • A prompt that turns a voice note into a clean text
    • A campaign to wake up dead estimates

    Price: $47

    Buy for $47

  • 10-Minute Proposals

    Go from site-visit notes to a clean proposal fast. Three options, so the customer picks a level instead of picking yes or no.

    What's inside

    • Good, better, best proposal template
    • Pricing calculator
    • A prompt that turns your notes into a proposal

    Price: $47

    Buy for $47

  • Phone Content That Gets Calls

    Videos you can film on your phone between jobs. Ideas, hooks and an easy edit routine, so posting doesn't eat your week.

    What's inside

    • 30 video ideas for landscapers
    • Hooks for the first two seconds
    • CapCut before-and-after walkthrough
    • A caption prompt
    • A 4-week posting calendar

    Price: $27

    Buy for $27

  • The Off-Season Playbook

    Keep money coming in after the grass stops growing. What to add to your menu, plus a starter guide for holiday lights.

    What's inside

    • An off-season add-on menu
    • Holiday lights starter guide
    • An email to send past customers

    Price: $47

    Buy for $47

  • Hire and Train Reps

    Bring on reps and get them knocking with confidence in week one, without handing them a script to read.

    What's inside

    • A first-week training plan
    • AI role-play scenarios
    • A rep scorecard
    • Pay plan examples

    Price: $67

    Buy for $67

  • Want all eight?

    The Vault has all eight, The Sales Sauce too, plus every template and the full prompt library. One payment of $297.

    See the Vault

The Groundwork Vault

All eight playbooks, every template, one payment.

  • All 8 playbooks, The Sales Sauce too
  • The template library: 7 Google Sheets and Docs you copy and keep
  • The full prompt library in one file
Price comparison
All 8 bought one at a time$449
The Vault, one time$297
Get the Vault for $297

14-day guarantee. Try the quick win in any playbook. If it doesn't help, email us within 14 days and we'll refund you in full. How refunds work

Who's behind it

One of us knocks doors. The other one builds the AI. You get both halves.

Trace, Groundwork co-founder

Trace

The sales side

Trace sells landscaping door to door and films his knocks on Meta glasses. He did $1.2M in landscaping sales in 7 months.

He teaches the selling: no scripts, just being a real person on the porch.

His numbers are his own, not a promise of yours.

Ronan, Groundwork co-founder

Ronan

The AI side

Ronan is an AI engineer. He scaled his own agency and founded Svear (svear.io), which builds AI tools for home-service companies.

Now he teaches people how to use AI and put it to work in their business, set up so you'd actually use it on a job.

The 1-on-1

Our biggest package. Work with both of us: one call on selling, one on AI, then a check-in on your numbers. Every playbook comes with it. You apply first so we can make sure it's a fit.

  • A call with Trace on selling45 min
  • A call with Ronan on AI45 min
  • A follow-up on your numbers and progress15 min
  • Every playbook, the templates and the prompt libraryIncluded

$750

Apply for the 1-on-1

Questions

Right after you pay, you land on your download page with your PDF(s) and template links, and we email you the same link. Bookmark it, it's yours to keep.

No. If you can take a photo and send a text, you can use these. The prompts are copy and paste.

It's written for landscapers and home-service sales reps. If you sell to homeowners (lawn care, hardscape, lighting, roofing, pressure washing), most of it carries over.

We can't promise that, and we won't. You get the process we use. How it goes depends on your market and the work you put in.

No. You pay $297 once and keep everything in it.

You get a 45-minute call with Trace on selling, a 45-minute call with Ronan on AI, a 15-minute follow-up to go over your numbers and how it's going, and every playbook to keep. Apply with the short form. We read every application and reply by email with a payment link and times to book.

Try the quick win in the playbook. If it doesn't help, email us within 14 days of buying and we'll refund you in full.